Roughly Rights Cookie Policy

Why and who?

Roughly Right AB Reg. No. 556912-2871 ("Roughly Right", "we", "us", "our") is using cookies and other tracking technologies ("Cookies") in order to improve your user experience.

This Cookie Policy ("the Policy") describes Roughly Right’s usage of Cookies by explaining what Cookies are, why we use them and how you can control the usage of Cookies when you use our service - Roughly Right – and/or our Webpage (commonly referred to as "Webpage"). The Policy does not inform about the usage of Cookies that are essential in order to provide the Webpage and its services to you (so-called strictly necessary cookies).

For more information about how we process your personal data in relation to Cookies, see our Privacy Policy.

What are Cookies?

A Cookie is a text file that is sent from the Webpage and stored on your computer, cell phone or any other device that you use to visit the Webpage.

Cookies allow us to e.g. recognise the device you use next time you visit the Webpage, provide certain essential functions and to monitor user behavior on the Webpage.

There are two types of Cookies; Session cookies and Permanent cookies.

Session cookies are deleted when you close the browser (e.g. Internet explorer, Safari or Google Chrome).

Permanent cookies remains on your device after you have closed the browser. The Cookie will be stored for as long as it is indicated in the Cookie or until you remove it.

Roughly Right’s usage of Cookies

We use the following types of Cookies:

Preference These Cookies remembers your choices on the Webpage (e.g. username, language etc.) and tells us how you have interacted with the Webpageso that we can personalise the service.

Operation and optimisation These Cookies help us ensure that the Webpage is working as it should. It also gives us information which allow us to test new ideas and improve the Webpage.

Marketing By collecting information on how you interact with the Webpage, these Cookies helps us to be more relevant in our communication with you and improve your experience.

These Cookies are often placed by a third party with the intent to handle performance for ads, show ads and / or build user profiles in order to display ads elsewhere.

First party Cookies

First party cookies are set by the Webpage on your device and can therefore only be read by you or us.

  1. Name: user
    Type: Function
    Purpose: The cookie helps make the website more personal through remebering the users settings.
    Duration: Session

  2. Name: acceptedCookie
    Type: Function
    Purpose: This cookie remembers if you have accepted the usage of cookies through the cookie banner shown the first time you visit the website.
    Duration: 1 year

  3. Name: connect_sid
    Type: Function
    Purpose: The cookie helps make the website more personal through remembering the users settings.
    Duration: Session

Third party cookies

The Cookie is set by another party than us when you visit the Webpage.

Roughly Right only uses reliable third parties. Third-party cookies can e.g. help us understand the needs of our users and give us information on how effective our marketing is. Third-party cookies may in some cases be used on websites other than the Website. Information collected by these third parties cannot identify your name, contact information or other personal information unless you choose to provide it. Since we can't provide detailed information we refer to their respective policies.

We use these service providers:

  1. Provider: Googel Analytics
    What is it doing? Google Analytics allows us to see information about how the users interact with our website. This information includes page views, sources, time, location. The information is anonymised and aggregated so it can't be traced back to an individual. This helps us learn more about the users needs so we can improve our product.
    More info:\_topic=2919631

  2. Provider: Google Ads conversion tracking
    What is it doing? This gives us information about how efficient our ads are. When you register with Roughly Right we will receive anonymised data on if you have found us via an ad.
    More info:

Managing Cookies

When you visit the Webpage for the first time we ask for your consent to use non-necessary cookies. You can withdraw your consent at any time. If you no longer wish to store the Cookies you have accepted, you can go to your web-browser settings and accept, deny or remove cookies (usually under "Help", "Settings" or "Edit"). Note that you will likely not be able to use all services on the Webpage if you choose to deny Cookies.

Changes to this Policy

We reserve the right to make changes in this Policy. If a change affects our obligations or your rights, we will inform you about the changes in advance in order to give you the possibility to accept the updated policy.


Contact us if you have any questions about Cookies:

We use cookies to improve your experience when you visit our website. Read more about cookies and how you can say no.